Social media logo creation

One photographer, two photography styles

The scope of this photographer’s work encompasses two distinct styles: music and urban art. Therefore, three versions of the personal branding were created, aiming for a dynamic and highly recognizable brand that allows her to navigate these two areas without closing the door to more generic work.

This flexibility ensures that her brand can evolve, adapting to future creative ventures or collaborations in various fields such as fashion, events, or editorial photography, broadening her professional appeal across multiple artistic platforms.

Script font created specifically for the design project, featuring elegant curves and smooth lines for enhanced readability and visual appeal.

Why was it the time to create a personal branding ?

Lison was beginning to receive orders more frequently, so with the aim of gaining greater visibility, she needed to establish the foundation of her unique and recognizable future personal image.

The first thing that was done is a study of the situation on social networks and how a versatile personal image could be created to stand out visually that would function as a watermark and on social networks.

CMYK: C 0% M 0% Y 0% K 0%
RGB: (255, 255, 255)
HTML: #FFFFFF

CMYK: C 0% M 0% Y 0% K 78%
RGB: (55, 55, 54)
HTML: #373736

The result

With the new personal branding, Instagram audience changed to more professional, which led to new job opportunities, and her own image shifted to more professional.

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In addition, Lison managed to present her work thanks to the watermark, allowing her to protect her content while showcasing her creative expertise. This also attracted collaborations with industry professionals, expanding her network and further enhancing her career visibility.

Do you want to see how a professional image is seamlessly integrated with a cutting-edge technology product? Take a look at this project