Rebranding VT-Lab
Problem: Non profesional branding
VT-Lab (Visual Technology Lab) is a spanish technology company of Madrid, dedicated to the digitalization process and integration of virtual and augmented reality in the AECO and industry sectors.
The old technology company branding image of VT-Lab did not represent technology or digitalization, which resulted in confusion for users, leading to job requests unrelated to the business, such as acting at parties or selling VR glasses.
Old company logo:
VT-Lab needed a simple and modern technology company branding image that represented the basic work of the company: digitalization of AECO sector and, in addition to being easy to apply, was friendly with virtual, mixed and augmented reality.
Visual
+
Enginierie
=
VT-Lab
RGB: (255, 255, 255)
HTML: #FFFFFF
RGB: (255, 255, 255)
HTML: #FFFFFF
RGB: (255, 255, 255)
HTML: #FFFFFF
Complet branding
Due to the need for a complete technology company branding identity, various applications were developed:
Cards
Video headers
Email signatures
Style sheets to promote the new brand usage
Identity manual
Administrative stationery
Social media covers
…
The result
Thanks to style sheets, templates, etc., 50% of the technology company branding image can be directly applied by developers and employees, creating greater brand positioning organically.
.
The new corporate image allowed for more effective communication of the company and its product, resulting in a 10% increase in the number of Leads achieved at trade fairs and in competitive situations, measured by the number os potencial clients that was contacted.
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Finally, the idea of innovation was successfully associated with VT-Lab, leading to the type of project requests now coming from companies actively seeking new technologies.
See how this corporate branding was applied to the product’s website